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Michael Seale, Artist

Imajimation

So Fly Marketing

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Imagine a medium without any limits or any boundaries. A medium that isn't controlled by different regulation boards or federal laws. A medium with content in its truest and rawest form, yet able to use this unrestricted content to target only those consumers that YOU want to target. THIS should be the type of extremely effective media that should showcase your company’s advertising. No other form of advertising can POSSIBLY be more beneficial to your company than this.

This is SLAP!MEDIA.

SLAP!MEDIA is the first full service, urban advertising agency to release its OWN media. Although we do create vibrant, in-your-face ads, commercials, radio spots, graphics and etc. to be placed in OTHER media, we also rely heavily on the ever growing strength of our OWN media. This means that the days of you having your local ad agency buy tiny ad space in a magazine or television program whose target audience is most likely much broader than the one that you are trying to reach, are NOW over. This means that the days of paying ungodly fees and yet having to chop and edit your message down to a point where its barely even effective anymore, are NOW over. You are now able to get your product extremely high level, IN-YOUR-FACE brand visibility with low, extremely competitive prices. This is possible because SLAP!MEDIA has found a unique way to create tremendously popular media such as our HOT TRACKS MONTHLY AUDIO MAGAZINE, our HOT TRACKS MONTHLY DVD VIDEO MAGAZINE, and our HOT TRACKS INTERNET RADIO STATION featured on SOFLYENTERTAINMENT.COM. Each one of these immensely popular products has proven to boost many of our clients’ sales with ease. So whether its showcasing your unrestricted advertising through print, audio, video, or interactive, SLAP!MEDIA has in mind a specific medium to help YOU soar over the competition. Innovative advertising through EVERY type of media........ THIS is SLAP!MEDIA.

Now for a more in-depth look at our current and soon to be released media:

1. HOT TRACKS MONTHLY AUDIO MAGAZINE-

Type of ads placed: Audio commercials. Songs. Freestyles.

Market: 14-27 year-old urban youth and young adults with emphasis on the ones currently attending college and high school.

Distribution Method: Free distribution through college campuses, college nightclubs, malls and any other type of popular youth oriented events. At this stage, the CDs distributed can then be copied and passed along to their peers allowing HOT TRACKS an even higher level of FREE distribution.

Areas of service: Southern California. Miami, Florida

Overview:

HOT TRACKS is currently our most popular and effective type of media that we offer. Featuring a monthly assortment of the latest hot songs, skits and commercials, HOT TRACKS maximizes the level of interaction between the listener and the advertising placed on the CD. Clients from record labels to barbershops to underground artists ALL use HOT TRACKS every month to feature their songs and commercials because of the fact that most consumers play these CDs on a day to day basis, over and over again. This means that the level of interaction between your potential consumer and your commercial or song can be over 5 times higher and for less money than other types of media in this category.

This extremely fast growing media is hosted every month by DJSLAPAHOE and was designed to infiltrate the shortened attention spans of the current youth market by way of controversy and aggressiveness. Distributed through over a dozen Southern California College campuses, every popular college night club, all the Southern California Malls, and many barbershops and hair salons, your message WILL be directly felt by your exact target audience.

2. HOT TRACKS MONTHLY DVD VIDEO MAGAZINE-

Type of ads placed: Video Commercials. Audio commercials. Songs. Freestyles. Music videos. Still image ads.

Market: 14-27 year old urban youths and young adults with emphasis on those who are currently attending college and high school.

Distribution Method: Free distribution through college campuses, college nightclubs, malls and any other type of popular youth oriented events. At this stage, the DVDs distributed can then be copied and passed along to their peers allowing the HOT TRACKS DVD to gain an even higher level of FREE distribution.

Areas of service: Southern California. Miami, Florida

Overview:

The HOT TRACKS DVD is our most robust form of advertising media. This means that due to the many types of advertising choices that can be used with the DVD format, clients can get the highest level of visibility for their advertising. From audio commercials to placing your artists music videos into the DVD’s video rotation, this form of media has it ALL covered.

Vastly approaching the popularity of the original HOT TRACKS AUDIO MAGAZINE, the HOT TRACKS DVD is the media of choice for urban youths trying to catch up on the hottest and latest music videos. The DVD has also been a popular format for playing music videos at get-togethers, on your car’s LCD monitor while you drive, and on in-store monitors as customers shop. Matching the strength of audio with the strength of video, your advertising can take full form with the HOT TRACKS DVD.

3. HOT TRACKS 24/7 INTERNET BROADCAST RADIO STATION/ -

Type of ads placed: Audio commercials. Songs. Freestyles. Flash animated or still print ads.

Target Market: 14-27 year old urban youth and young adults with emphasis on those who are currently attending college and high school.

Distribution Method: Broadcast live, 24/hours a day via SOFLYENTERTAINMENT.COM

Areas of service: World Wide Web

Overview:

The HOT TRACKS LIVE BROADCAST is our widest reaching form of advertising media. Also known as SLAPAHOE RADIO, this uncensored 24/7 radio show broadcasts any and everything that we want, however we want, and whenever we want. The broadcast is currently known for spinning the original Hot Tracks and offers the same forms of advertising that the street form of Hot Tracks offers. The traditional forms of Hot Tracks advertising coupled with the ability to showcase flash animated and still print ads, make this media a must have for clients trying to reach an interactive internet based audience.

SOON TO BE RELEASED MEDIA:

4. HOT TRACKS G&S MONTHLY AUDIO MAGAZINE- Strictly for the GROWN and SEXY. This Audio Magazine will offer the same style and advertising options as the Original Hot Tracks but will be geared to the 27+ market. Coming in October!

5. HEAT MAGAZINE. MUSIC INDUSTRY EXPOSED-

This print magazine will focus on what’s REALLY going on in the Hip Hop and R&B industry. Yes, this will be a callin’ out names style…no games…no holds barred …so mean and so vicious, 30 plus pages of controversy. But you know what they say--controversy sells. Coming soon!

www.slapmedia.net

jarim@slapmedia.net

The Twenty Something Entrepreneurs

On May 8, 2004 a group of about 40 twenty-somethings gathered for pizza and ideas. They wanted to test the entrepreneurial waters, but they wanted something they could relate to, something that spoke to their generation. That was the birth of So Fly Marketing, Street level Marketing with a Main Stream Twist.

How it started:

Jarim Person-Lynn, 23, CEO of Slap!Media Urban Advertising Agency, made its name crafting controversial, much sought after CD music magazines called Hott Traxx. So Fly's founder, Colin Grant, 24, the CEO, made a full time living promoting parties with his promotions crew and would purchase ad space on these outside the box CD's.

Jarim had already nurtured Slap! Media, an outgrowth of his DJ personae which metamorphosed into a digital magazine where businesses and entertainers would pay to advertise on the mixed CD's. But at huge events like the NBA All Star Weekend, Jarim realized he needed more legs, male and female, to get the message out to the larger urban public, so he in turn would hire Colin's company.

When he and Colin put out the call for the new company, and they received 40 responses that all showed up, they knew they had tapped into a power, an energy that was just waiting for its marching orders.

The two decided to merge and at the meeting of the 40 young people, So Fly Marketing was born.

Now maintaining clients ranging from local barbershops to record labels to clothing companies, Sofly and SLAP!MEDIA are positioning themselves to be one of the most innovative and powerful advertising And marketing forces on the West Coast.

Currently employed with Deutsch, Inc., a high powered international advertising firm, Jarim is using all of his transferable skills to bring his love of advertising together with the business owners' need for exposure. Colin is using his talents to reach out to larger clients, hoping to meet their urban product advertising needs.

Jarim and his four brothers, sons of the Expo Media Director, have grown up around the expo. He started off as a runner, then as a PR assistant. When he met another exhibitor, Darryl Bryant, of Totally Entertainment, he learned to DJ. He parlayed that expertise into a popular DJ personae and is well known especially throughout the San Fernando Valley. Last year he brought Slap! Media to the expo as a first time exhibitor and this year he returns with the addition of the So Fly Marketing wing to his growing company. Booth 950 near 100.3 The Beat.

So Fly Marketing can be reached at www.soflymarketing.com or by calling 866-836-5150

Slap Media can be reached at www.slapmedia.net or jarim@slapmedia.net.

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