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The Daraja by Mosi Pacha:

 

VoIP Gives the Internet A New Voice - Yours

 Story by: Mosi Pacha

January 3, 2005 

If you are reading this, you already know how useful the Internet can be. Over the 'Net, you can send and receive e-mail. Buy products. Pay bills. Monitor your assets. Create a web site for your personal or business uses. Do research. But that's not all you can do.

Now you can harness even more of the power of the Internet. A new technology called Voice Over Internet Protocol, or VoIP, enables voice signals to be sent over the Internet instead of through traditional telephone lines. In its simplest description, you just plug your current landline phone into a small box, which is provided when you subscribe to the service. The box, in turn, connects to your computer. Then dial any phone number just as you normally would. The difference is now the signal is being carried over the Internet. With some VoIP services, you can make the call completely through your computer with a handset or headset that plugs into your computer's USB port. Though it can be used make calls to or receive calls from any telephone number in the world, whether or not it is a VoIP phone, VoIP calls can only be made by users with high-speed Internet connections such as Broadband or cable. Dial-up users, unfortunately, cannot take advantage of this new advance.

So is VoIP really all that? Yes, it is, and a bag of chips. Aside from having the potential to save customers a substantial amount of money as compared to their regular land line service, check out what else VoIP can offer:  Internet calls can be ridiculously cheap, maybe even free in some cases. This doesn't mean much for local calls but if you regularly call long distance and/or overseas, certain VoIP plans can save you a ton of money. Your number is portable, so you don't have to switch providers if you move. Nor do you have to coordinate canceling and starting service at your old and new locations. Some carriers allow you to choose your area code. That means even if you live or run your business out in the boonies, you can have a tony West Los Angeles 310 or high-rent New York 212 area code. Want salsa with those chips? How about being able to take full advantage of integrating with your computer? How about being able to route your voicemail to your e-mail inbox? How about the ability to dial a phone number directly from your Microsoft Outlook application? VoIP offers these and many more potential amenities too numerous to list here.

You've heard it said before here in The Daraja that the Internet is like real life. With VoIP, some carries deliver a better level of service than others. And just like with regular landlines, if too many subscribers are using the same portion of the Internet at the same time, call quality will suffer. But instead of a rapid busy signal, you'll likely get a pronounced lag in the conversation, or words coming through in fits and starts.

To you newbies out there, all this can be overwhelming. A good place to start putting an end to VoIP confusion is with CNet's “Editor's Guide to VoIP”. It is an excellent, thorough guide to VoIP, and is probably one of the best sources of one-stop information available. It even offers a "VoIP 101" video that you can view right from their site.

VoIP is in what The Daraja considers the second-stage in the life of a new technology. This is where the inferior companies have dropped out, and many of the bugs inherent to new a technology have been squashed. Now companies have a good product and are trying to market to a wider audience. The next stage is mass acceptance and usage of VoIP.

We may be at the beginning of that third stage now. Already VoIP is being used by the major phone companies to carry an increasing amount of voice traffic on their own networks. AT&T, Bell Canada, Qwest, SBC, and Verizon have announced plans to roll out Internet phone service directly to their customers. AT&T is the first major telephone company to do so with its CallVantage product, but the service is only available in two states as of this writing.

Now you have an idea what VoIP is. You've decided that this technology is the right thing for your business or home. Currently, Vonage seems to be the big rooster in the barn, but there are several other companies out there. How do you know which is best for your company's needs? Check out a list of comparisons from the aptly named cheaptelephonebills.com web site. Then after you decide which service suits you, go ahead and put a new voice on the Internet - yours!

 All highlighted text links to more information about the subject.

 Mosi can be reached for comment at: mosi_pacha@yahoo.com

Back to Expo Update


 

The Daraja by Mosi Pacha:

 Facts about FACTA:

New law gives consumers tools to monitor and protect their credit

Story by: Mosi Pacha

December 1, 2004

What is FACTA? FACTA is the Fair and Accurate Credit Transactions Act of 2003. It is intended to ensure "that all citizens are treated fairly when they apply for...credit."  It aims to do this by providing consumers with tools that give them greater access to their own credit information, while offering a potent weapon in the fight against identity theft. For Californians and other consumers who reside in the western states, December 1, 2004 is an important date for you. 

What does FACTA mean to you? The most important aspect of FACTA is that now everyone will be entitled to receive a free copy of his or her credit report once a year. Take advantage of this new provision because it is one of the most significant steps you can take towards gaining better control over your credit - and guarding against identity theft, as will be shown later in this article. You'll be able to see what information lenders are using to base their decision whether or not to issue you credit. The credit agencies used to charge $9 or more to receive a copy of the information they've compiled on you. Now you can get this essential information free once a year.  

Most experts recommend getting a copy of your credit report about 60 days before making a major purchase such as a car or a house. This way you'll be able to see what's on the report and have time to clear up any discrepancies, if necessary, before you actually apply for the loan. The Daraja is big on being forewarned. This is another way to arm yourself. 

As you are well aware by now, Identity Theft is one the fastest-growing crimes in America today. The Federal Trade Commission says that in 2003, ID thieves perpetrated their crimes to the tune of $53 billion. Not only does ID theft cost you time and money, but depending on the severity of the activity, it could also wreck your credit for years and make your life miserable. FACTA takes a bite out of this crime. A few of the ways FACTA does this: 

1. One of the easiest ways criminals get your information is from discarded store receipts with your complete credit card number - and expiration date - on it. FACTA now requires that merchants only display the last five digits of your credit card number on store receipts. So even if the store doesn't properly safeguard and/or dispose of their receipts, or if you are not already in the habit of shredding your old documents, the new provision of this law makes it much more difficult for your credit card information to fall into wrong hands this way. (The Daraja strongly suggests buying and using a crosscut paper shredder.) 

2. FACTA creates a national registry to report identity theft should you become a victim. (Contact information was not available at press time.) In the past you had to make three separate phone calls to the credit reporting agencies. Now you need make just one call to get help, and to initiate a nationwide fraud alert to be placed on your file. Once the fraud alert has been placed, credit-reporting agencies must now follow a standard that obligates them to verify that future requests for credit are really from the customer, not an imposter. Military personnel can now request that an alert be placed on their files when they are assigned to duty outside of the country.  

3. Since FACTA mandates that you are entitled to a free credit report each year, you'll be able to see for yourself if there is anything suspicious on it. As mentioned before in the Expo Update's story on Identity Theft, it can take months, in some cases years, before a victim finds out he or she has become a victim. With report in hand, you will see the evidence immediately.  

As always, Consumers Union is on top of things. Read their article titled "Your Credit Matters" for an explanation of how to get the free copy of the credit report you are now entitled to. “Consumer Aid On Tap”, a CBS MarketWatch article, has more information about even more 'perks' you are entitled to under FACTA. Privacy Rights Clearinghouse has a fact sheet about FACTA available that is worth reading from top to bottom as it contains a wealth of information in plain English. It provides information about what FACTA provides consumers, and also explains some areas where consumers lose out.  

The ability to order your free report will be rolled out in phases in different sections of the country, with a new quadrant becoming eligible about every three months. Western states became eligible to receive their free credit report beginning December 1, 2004. The Midwest is eligible starting March 1, 2005, followed by the Southern states on June 1, 2005. The last quadrant, the East Coast, becomes eligible on September 1, 2005.

Again, you should order a copy of your credit report every year and before making a major purchase. The Daraja recommends ordering it as soon as you read this - before the credit reporting agencies become overwhelmed with requests. You can get your free credit report from the three major credit reporting agencies: TransUnion (800-888-4213), Equifax (800-685-1111) and Experian (888-397-3742). Be advised that you will not speak to a human on the other end. One glaring point of irony about that: these companies who have made millions off of consumers by charging them to get a copy of their own credit information make you leave your personal data - the very same information you are trying to protect - on a machine.

An alternative to calling the agencies is the one-stop web site that has just been unveiled by the national credit bureaus called AnnualCreditReport.com. You can order your free credit report from this site starting December 1st. MSNBC’s article called “Free Credit Report Details Announced” has more information about how the site works and warns that the site  - and phone lines at the credit reporting agencies – could possibly be deluged with requests after December 1st. AnnualCreditReport.com was mandated by federal law and does not permit advertising. Most importantly, it is a secure site.

If you've ever applied for credit or a loan, you know how all-important your credit rating is. Take advantage of all that FACTA makes available to you. It's one of the best ways to safeguard the credit you've worked so hard to build up.

 

All highlighted text links to more information on the subject.

 

For comments on this story, contact Mosi at: mosi_pacha@yahoo.com


Speedpass Scheme Scams Unwary Users

 Story by: Mosi Pacha

Modern conveniences make our lives easier. Unfortunately, these conveniences often offer more opportunities for thieves to find and take advantage of unsuspecting consumers. New scams are cropping up so fast that it is becoming extremely difficult to keep up with them. This is especially true with a new hustle involving Mobil's Speedpass.

Mobil's Speedpass, cleverly designed to attach to your key ring, is a device that allows the user to 'fly' through the gas station. No more fumbling around for cash or a credit card with Speedpass. Simply wave the transponder at the special area on the pump. Pegasus lights up to confirm your transponder is working. Then you enter your zip code, pump your gas and go. What could be easier? Speedpass also works inside Mobil's On The Run convenience stores. How can a system so simple be used by thieves to make your life so difficult? Read on.

The Scene: You drop your car off at the dealer, mechanic, or oil change place. You hand the attendant your entire key ring - which has your Speedpass dangling enticingly from it - and head for the waiting room to read a magazine or get a jolt of bad java. The last thing on your mind is what is about to happen next.

The Scam: The seemingly trustworthy attendant drives your car off to be serviced. Then, in a nefarious version of sleight-of-hand, once your car - and your key ring - are out of your sight, the light-fingered crook simply switches your Speedpass with another one; usually one that has recently been cancelled. You have no idea a crime has just been committed. Even when you try to use what you thought was your Speedpass and it is declined, you still may not be aware that you have been victimized. After all, how many people know the number on their Speedpass? (For that matter, how many even know there is a number on it?). Besides, all Speedpasses look alike. (A few customers have called Mobil to suggest they issue colored Speedpasses to make them more distinguishable and Mobil did temporarily issue some gray ones.)

At the end of the day, the attendant leaves work and buys gas - with your Speedpass. Frequently he lets his friends use it, too. He continues using your Speedpass until it is cancelled. He doesn't care. Where he works, as many as one hundred or more cars can pass through every day. The ubiquity of Speedpass ensures it won't take long to find another one. (You may have noticed above that this article mentioned your zip code is needed to make Speedpass work. How do the thieves get your zip code, let alone match it to your Speedpass device? Remember, they have your car along with the workorder that you filled out with your name, address, and zip code.)

Depending on the degree of the avarice of the thief that swapped your Speedpass, it may take as long as two months before you realize something is wrong. That's when a whopping gasoline bill shows up in the mail. Usually, though, the first indication of trouble is when your Speedpass is declined at the gas station, apparently for no known reason. In cases of extreme greed on the criminal's part, he/she may trigger a high activity alert, which will prompt Speedpass' fraud team to call you to confirm the usage. In some instances, even after the fraud representative tells the victim the device they are holding is not theirs, the victim often vehemently denies it. "What do you mean this isn't my Speedpass??!! I've had it since 1999!"

The Solution: The best way to avoid becoming a victim of this scam is to follow advice that has been around for decades, before the advent of computers and other such high technology: Never give your entire key ring to the mechanic, valet, or anyone else when dropping off your car. Give them the car key only. Always keep your other keys and your Speedpass on your person.

Strike-Back: If you order a new or replacement Speedpass, keep the paperwork that came with the device and write down the device's number somewhere on that paperwork. If your Speedpass is ever inexplicably declined, go home and compare the numbers. If they do not match, call Speedpass' fraud department immediately. The sooner the theft is reported, the higher the likelihood the crook will get collared.

Try 'customizing' your Speedpass. Add a couple of dots and/or stripes of colored nail polish in a unique pattern to the side and/or bottom of the device. This makes it instantly identifiable by you but doesn’t affect the operation of the transponder. If it somehow does get switched, you'll know right away. So will the thief.

Criminals are using technology against you. Use technology to minimize the damage and possibly stop them. Go online to the site of the credit card to which you have your Speedpass linked. Look for any suspicious transactions. If there are any, give this information to Speedpass' fraud group. Also, notify the credit card company. Speedpass should conduct an investigation at this point. Be sure to keep a record of names, phone numbers, dates, etc., related to making the fraud report. If you know where the crook may have switched your Speedpass, give them that information, too. It could be the key piece of information that leads to the capture of the perpetrator.

With well over four million identical Speedpasses in use, it's easy to see how a ruse like this can proliferate. But by following the advice above, you can help shut this scam down for good.

Mosi can be reached for comment at: mosi_pacha@yahoo.com

 Back to ExpoUpdate.com


'Check 21' Brings Check Clearing into 21st Century

Story by: Mosi Pacha

On Thursday October 28, 2004, a new law, aptly named 'Check 21', went into effect that will change the way checks are handled. On that date, creation of something called a 'substitute check' became a legal equivalent of an original check. This allows banks to process more checks electronically, moving the ancient method of check handling into the 21st century. 

According to the Federal Reserve Board, the entity that oversees the check-clearing system, 'Check 21' is "designed to foster innovation in the payments system and to enhance its efficiency by reducing some of the legal impediments to check truncation. The law facilitates check truncation by creating a new negotiable instrument called a substitute check, which would permit banks to truncate original checks, to process check information electronically, and to deliver substitute checks to banks that want to continue receiving paper checks. A substitute check would be the legal equivalent of the original check and would include all the information contained on the original check. The law does not require banks to accept checks in electronic form nor does it require banks to use the new authority granted by the act to create substitute checks."  

Mining the Internet turns up a number of good articles with useful information about Check 21. Explaining the above in plain English is one of the bonuses. The Cincinnati Post article "Check-writers: Be prepared for 'Check 21' " is a good example. Similarly, Bankrate.com's article "New Law Ends Checking Traditions" does an excellent job of explaining Check 21 in plain language. The Fed has on their web site a list of Frequently Asked Questions about Check 21. A word to the wise: read all of them.   

What does this mean for your bank? The Fed estimates that banks may save as much as $2 billion per year in check-processing-related costs. Since they no longer have to shuffle the paper checks from bank to bank, they stand to save an additional $250 million in shipping costs. Don't look for them to pass these savings on to you, though.

Check 21 does not make it mandatory that banks convert all paper checks to electronic ones. It only states that banks have to accept them. Paper checks will still be around for quite a while longer.

What does this mean for your business? Checks will clear faster, and you'll get the money into your account sooner, especially those out-of-state checks which can take four days or more to clear. Now they'll clear in about 24 hours.

What does this mean for you? Quite a bit. The Consumer's Union has come out with a few tips on how to cope when Check 21 goes into effect. If you want to get a full understanding of the effects of the new system, Consumer Union's tips and the Fed's FAQ's are required reading.

Some of the most important things to know are: 1) A substitute check created under the new system is "legally the same as the original check only if it accurately represents the information on the original check and includes the following statement: “This is a legal copy of your check. You can use it the same way you would use the original check.” The substitute check must also have been handled by a bank." 2) 'Float' will be eliminated. If you used to float or 'kite' checks (writing checks without having the funds in your account to cover them, but knowing you will have a couple of days to get to the bank to deposit the money before the check gets there), be prepared to change your ways. Under Check 21, checks can now clear in as little as 24 hours. If you continue to try to take advantage of the float, be prepared to face more bounced checks and the litany of repercussions they create. 3) The possibility exists that both the paper check and the substitute check can be presented to your bank for processing, thereby debiting your account twice for the same check (!). Check 21 does provide legal recourse if this happens, but you should start watching your account like a hawk if you aren't already. Consumer's Union tips mentioned above provide more valuable information about this scenario. 4) If your bank asks you to sign up for something called "voluntary check truncation", Consumer's Union recommends that you don't. It has the effect of diminishing some of the rights you are originally guaranteed under Check 21. Again, see the Consumer's Union tips linked above.

As you can see, Check 21 will change the way we used to do checking. There will be some new things to get used to, and some bugs to work out. Armed with the information you've just read, checking's move into the 21st century won't give you whiplash.

Highlighted text links to more information on the subject

Mosi can be reached for comment at: mosi_pacha@yahoo.com

Back to ExpoUpdate.com


Don’t Get Hooked By Phishing Scams

For Internet users, it's one scam after another. Internet users must be very vigilant in watching which sites they visit, where they do their online transactions, and which e-mails they open. Now there is yet another scam that targets unsuspecting users through e-mail. The latest scams involve a technique called 'phishing', employed through 'spoofing' e-mails. Say what?

OK, let's break it down. 'Spoofing' is when a scammer sends a fraudulent e-mail disguised to make it look like it came from someone else. It takes its name from the act of spoofing, knocking off an original. But unlike satirical spoofs, there's nothing funny about e-mail spoofs. They can cost you money, possibly even ruin your credit if you become the victim of identity theft through one of these scams. And they are getting more difficult to detect.

'Phishing' is when an e-mail message arrives requesting the user to send back sensitive information such as passwords, credit card numbers, etc. Scammers are fishing for unsuspecting users who will give up this kind of data. Obviously once the scammer gets this data, he or she has enough of your personal information to illegally make Internet transactions, use your credit cards or even perpetrate a complete theft of your identity.

Here's how it works: A scammer sends out an e-mail message that appears to be from a company you may likely do business with. That's the spoofing part. The message says that there is some kind of problem with your account and in order for them to fix it they will need you to send your credit card information, password, or other identifying information. That's the Phishing part. Most people cannot tell it’s a fake.

The scammers frequently target huge companies like AOL, eBAY and PayPal, and banks like CitiBank. The fraudulent e-mails look real enough. In one week, just two days apart, I got one e-mail that spoofed eBay and one that spoofed PayPal. I do business with both of these companies. (Later that same week, Isidra Person-Lynn, who had no idea about the spoof e-mails that I had just received, forwarded me an article about phishing.) Fearing the worst, I started to go to eBay using the link provided in the e-mail, then suddenly remembered the cardinal rule about spoof e-mails; never, EVER attempt to verify your account information using links or icons in e-mails you suspect may be fraudulent. That is a phishing tactic. Those links lead to what looks like the spoofed company's site, when in fact it is the scammer's site set up to collect the information you provide, all the while you’re thinking you're giving it to your company. Instead, close the e-mail and go to the site from your browser. Verify your information that way. Later in this article, the Daraja will show you how to fight back against phishers and spoof e-mails.

Coincidentally as I was preparing this article, I received yet another fake e-mail, this one spoofing AOL. This is what it looked like:

Dear Mosi_Pacha

It has come to our attention that your AOL Billing information's records are out of date.
This requires an update of your billing information. Please take several minutes out of your
online experience and update your billing records. You will not run into future problems with our online services.
However, failure to update your records will result in your account termination. Please update your records right now.
Once you have updated your account records your AOL session will not be interrupted.
 

Please click the link below to update your billing records:

http://aol-cs1.com


Sincerely,

America Online, Inc.

 

This is an actual phishing attempt, albeit a bad one. First of all, AOL only sends billing inquiries to the main screen name on the account. Second, most companies refer to their clients by name when they send out important messages involving your account. Third, the grammar is poor; not something you’d expect to come from a reputable nation-wide company. If you get an e-mail message like this one, either delete it or report it.

Spoof e-mails are beginning to fool some of the experts. So how can us regular folks fight back against such high-tech scams? How can you spot a fake? First, be suspicious of any e-mail that requests you to provide personal information via e-mail or says something is wrong with your account. Second, if a link or icon is provided, position your cursor over that link or icon but do not click on it. The address it directs you to should appear momentarily either next to the cursor or on the bottom of your browser window. If this address has nothing to do with the company supposedly sending the e-mail, it's a fake. Report it immediately. (For example, a spoof e-mail arrives in your inbox and says there is a problem with your CitiBank account. It provides includes a link that you are supposed to click on to continue the process. But when you run your cursor over the link, the address that pops up reads something like “http://www.gotcha.com.de/fake/phish”. This address has nothing to do with CitiBank. You’ve just busted the scammer! You'll be able to spot most phishing scams this way.) Third – and this cannot be stressed enough – never, EVER follow links or icons in suspicious e-mails to check your account information. Rather, go to the site by typing the company’s web site address in your browser window. Fourth, you can always call the company to verify whether or not they sent the suspicious e-mail.

In contrast to high-tech methods of identifying these high-tech scams, a low-tech technique works well on many of them, too. What’s this low-tech tip? Grammar. A number of scammers, especially ones overseas, do not speak English as their first language. It shows up in the grammar of their e-mails. Poor grammar from a big company? Probably a scam.

But some even go so far as to make the link or icon look real. Unless you are absolutely sure that the message is really from the company in the ‘reply to’ line, do not go to the site using a link or icon in the e-mail. As mentioned above, go to the site by typing the company's address in your browser window, or use the Favorites if you have the site bookmarked.

The link at the end of this sentence takes you to examples of phishing scams against eBay and against PayPal: http://antivirus.about.com/cs/emailscams/a/blebayscam5.htm Fortunately most of the companies that are most often spoofed have a procedure for spotting and reporting fake e-mails. eBay and PayPal have an address where you can forward the fake message (spoof@ebay.com or spoof@paypal.com). In the two e-mails I mentioned earlier, I reported them both to the respective company. Both PayPal and eBay wrote back saying that they did not send out those e-mails.

Another type of phishing scam is not Internet-related. It involves something called 'skimming'. Skimming involves criminals installing a phony device over the card reader slot on machines like gas pumps or ATMs. The skimmer reads the information off the magnetic strip on your card. The hidden camera placed inconspicuously above and behind you records you as you enter your PIN. The only way to avoid being ripped off by these scams is to be aware that such a device is being used at a place where you plan to make a transaction using your card. If you do see one, report it immediately.

Scams on the Internet are getting harder to identify. They are difficult to prosecute because of the relative anonymity the Internet affords the scammers. Some of the perps are overseas. With that in mind, it would be wrong to say that you will never fall victim to a phishing scam. But now you can fight back and lessen your chances of getting hooked by one of them.

Contact Mosi at: mosi_pacha@yahoo.com

 


 

The Daraja by Mosi Pacha:

Spam Filters Filter More Than Spam

 

In the spirit of Ujamaa, cooperative economics, the Expo Update brings you “The Daraja”. Daraja in the Swahili language means steps or bridge. The Daraja offers helpful tips, time-saving strategies, and money-saving solutions related to issues such as credit cards, the Internet, personal/business finance, etc. The primary goal of The Daraja is to build steps toward understanding and mastering each topic. In the process we will build a bridge across the Digital and Economic Divide together – Mosi

 For those of us who use the Internet on a regular basis, e-mail can be the most efficient means of communicating with the outside world. We get notification that the latest issue of the Expo Update is ready and waiting. We get greetings from friends and loved ones. (Well, ok, we get mostly jokes from friends and loved ones). We get confirmations of orders we've placed and payments we've made. We receive online publications and many other things that keep us informed about our world.

For those of us who use e-mail on a regular basis, we also get spam; the electronic equivalent of junk mail on fertility drugs. AOL and the other major Internet and e-mail companies have responded to the proliferation of the spam that clogs all of our e-mail inboxes. They have designed spam filters that are programmed to look for certain words and phrases commonly found in most types of spam. Once the filter program has identified a piece of mail as 'spam', it then flags the message and carts it off to a junk mail file or directly to the trash. It is a commendable effort, but sometimes their efforts go too far. In addition to the spam you don't want, these filters can trap mail you do want. At times it appears they're throwing out the baby with the bath water. And you probably aren't even aware this is happening.

What can you do about these overzealous spam filters? How can you get them to work for you? Start by checking out Wired magazine's article "Spam Filters Grab Good and Bad" for a good explanation of how this happens.

Once, in a attempt to save some time, I sent my sister an online gift certificate she wanted as a Christmas gift. I got notification that the company sent the online certificate, but my sister did not. We ended up calling the company and they ended up having to re-send it. We think the original got caught by the spam filter. The spam filter has also trapped several of my Bankrate.com notifications, which contain very important information about my finances.

With AOL version 9.0 Optimized, you have access to the spam filter and can change the settings to your liking. But not if you have a lower version. If you have any version lower than 9.0, you don't even see the spam filter, let alone know it's there filtering your mail. You could very well be missing legitimate e-mail messages. Sometimes, when away from the office, I will check my AOL e-mail from another computer. That's how I first found out that the spam filter was even there. If you are an AOL 9.0 user, it would be a good idea to visit the Controls area and change the settings according to your preferences. That way at least you will know what's being filtered out. If you don't have or don't want to upgrade to AOL 9.0, you still have a few choices: 1) you can visit a friend or relative who does have 9.0 and check your spam filter weekly to see what's being filtered out, 2) you can go to AOL Mail on the Web from your own computer and check your mail and spam filter that way. But, as of this writing, you cannot change your spam filter preferences from AOL Mail on the Web. (Not yet, anyway. AOL is supposedly working on that capability), or, 3) you can do nothing and allow the spam filter to continue to do its job, which is most likely filtering out some messages you do want.

Other Internet mail services have their own spam filters. Their mail controls are a bit easier to get to. Yahoo does an excellent job of preventing spam from getting in your inbox. So does Earthlink. Two years ago, I dropped my Hotmail account because I was getting close to 100 spams a week, most of it pornographic in nature. Hotmail says they have gotten better, and reports from users seem to verify that claim. If you do use any of these services, it is good practice to go into the mail controls and change the filter settings according to your own preferences.

Though it seems spam filters work on their own, you do have some control over what they filter out and what they let in. As time goes on these filters will get better at fulfilling their intended purpose. Until then, take control! Take back your inbox!

Mosi Pacha can be reached at: mosi_pacha@yahoo.com

 

Identity Theft and How to Fight Back

 In the spirit of Ujamaa, cooperative economics, the Expo Update brings you “The Daraja”. Daraja in the Swahili language means steps or bridge. The Daraja offers helpful tips, time-saving strategies, and money-saving solutions related to issues such as credit cards, the Internet, personal/business finance, etc. The primary goal of The Daraja is to build steps toward understanding and mastering each topic. In the process we will build a bridge across the Digital and Economic Divide together – Mosi

Every day you read something about the fastest growing crime in America - Identity Theft. Identity theft is when someone obtains your personal information and begins making purchases or securing credit in your name. It can range from using just one of your credit cards to virtually assuming your identity and applying for their own credit cards, car loans, and even home loans. Often the victim does not find out for months that they have been victimized until the phone calls from creditors come in. Meanwhile, unbeknownst to them, their credit is being destroyed.

 There are endless horror stories from ID theft victims and the nightmares they went through to repair their credit and good name. Fortunately, there are numerous articles available which are full of information on how to protect yourself against ID theft. Some also offer tips on what to do if you yourself become a victim. 

One of those horror stories happens to be mine. Last year both my wife and I became victims. The thieves stole mail from our mailbox. They got one of my credit card statements and some ‘convenience’ checks from my wife’s card. My credit card company saw a pattern used by criminals to test available credit on stolen cards and called me immediately about the suspicious activity. In my wife’s case, her next statement happened to come out right after the thieves used one of the checks. We were very fortunate. Because of the diligence of my credit card company and my wife’s vigilance, we did not lose any money. I did have to spend a day on the phone with credit card companies, the postal inspector, and the credit reporting agencies to find out if any other damage occurred and posting fraud alerts. A very small price to pay considering what could have happened.  

The postal inspector told me there has been in increase in mailbox theft that has resulted in fraudulent charges to victims’ credit cards, especially this year and especially around Christmas. If you have an outdoor mailbox (one that is on the curb), consider purchasing a locking mailbox. Depending on the circumstances, you might want to consider getting a post office box and having all of your important mail sent there. 

How can you fight back? There is an FTC paper titled When Bad Things Happen to Your Good Name. It’s long but it is one of the most comprehensive articles I’ve found on the subject. It is worth reading from top to bottom.

 Bankrate.com has a few good articles on some current scams used by ID thieves. One involves con artists who are targeting patriotic citizens, especially those whose sons and daughters are serving in the military.

Identity thieves have even hatched a scam that uses an official-looking but phony IRS form W-9095 to trick victims into providing all kinds of personal information. It is most prevalent around tax time, which is right around the corner.

One of the newest identity theft scams going around is called Phishing. Scammers will send an official-looking e-mail stating that something happened to the records of a large company you may do business with, and in order to correct it they need you to send your personal information. Don’t do it! Phishers are just hoping someone will bite and send this information to them. If you do, you’ve just handed enough information to the thief for him/her to assume your identity. It may be months, even years before you find out you’ve been had.

Since PayPal, Ebay, and AOL are huge and very popular companies, scammers will use companies like this as a cover for their scam. But remember, these companies will NEVER ask you for your password or other similar information through e-mail. If you suspect you have received one of these e-mails, contact the company and ask if they sent it. Many times the company will ask you to forward the fraudulent e-mail to them.

Never, EVER send personal information such as credit card numbers, social security numbers, etc through e-mail. If this information is to be sent through the Internet, make sure it is through a site you trust and most importantly, make absolutely sure that the site is secure.

Those pop-up ads that tell you your computer is vulnerable to hackers are sometimes used by thieves in the same manner as phishers. Don’t respond, don’t click OK, just close/delete it. It’s like someone breaking into your house and trying to sell you a security system. Would you buy a security system from them?

What should you do if a thief does assume your identity? Time is of the essence if you have been victimized. The faster you report the crime, the easier it is to minimize the damage. If you do become a victim, one the first things you should do is post a fraud alert with the credit reporting agencies. One-call fraud alerts activated by identity theft victims can put fraud alerts on all three credit-reporting agencies with one toll-free call. It’s also supposed to automatically opt you out of those pre-approved offers of credit and insurance for two years. (In my case, I’m still getting those offers, so it may be a good idea to follow up with them a couple of weeks after you post the alert.) You should receive a free copy of their credit report from each agency. But don’t stop there. Follow the instructions in the FTC paper linked above to make sure you’ve covered all your bases.

The three credit reporting agencies are Experian (formerly TRW), Equifax, and TransUnion. Their phone numbers are below. Be forewarned that it may be difficult to talk to a human but you can at least get the process started. The postal inspector number does connect you to a human.

 Equifax (Automated): 1 (800) 525-6285

Experian (Automated): 1 (888) 397-3742

Trans-Union: 1 (800) 680-7289

So Cal Postal Inspector: 1 (626) 405-1200

As with everything, knowledge is power. You now have the tools to protect yourself against ID theft. You also have the tools to help you if you are unfortunately hit.

Mosi Pacha may be contacted at: mosi_pacha@yahoo.com

 

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The Daraja

Catch More Clients with A Website

by Mosi Pacha 

In the spirit of Ujamaa, cooperative economics, the Expo Update brings you “The Daraja”. Daraja in the Swahili language means steps or bridge. The Daraja offers helpful tips, time-saving strategies, and money-saving solutions related to issues such as credit cards, the Internet, personal/business finance, etc. The primary goal of The Daraja is to build steps toward understanding and mastering each topic. In the process we will build a bridge across the Digital and Economic Divide together – Mosi

Do you have a website yet? If not, it is no longer a question of 'could you be', you ARE losing potential clients and money. Want some numbers? Look at the first two pages on the Allied Professional Services site. You cannot deny the power and potential of the Internet. Or of having your own website.

When networking, especially at the Expo, you only have a few moments to grab your potential client's interest. If you are able to talk to him/her to explain your product or service, so much the better. You can hand them a business card or other literature as they leave. But what do they do if they want more information about your product or service later on...at 1:00 in the morning?

Let's look at what happens with two Expo exhibitors, both in the same business, both with the same great product: Exhibitor A has a website promoting her business. Exhibitor B does not. Now remember it's 1:00 in the morning and Ms Internet-savvy Potential Client, who attended the last Expo, is looking for more information about both of them. She finds Exhibitor B's card first and reads it over. "Hmmm, interesting", she thinks, but at 1:00 in the morning Ms IPC cannot call Exhibitor B to get more information. Exhibitor B's card goes to the bottom of the pile to be looked at later...maybe. Next Ms IPC finds Exhibitor A's card. "Hmmm, interesting", she thinks, but Exhibitor A has a website, and her website's address is clearly printed on her business card. Ms IPC logs on and finds all the information she needs about Exhibitor A and her product. Which exhibitor do you think will most likely get Ms IPC's business in the morning?

Let's take it a step further: Exhibitor A also has her merchant account connected to her website. Clients can use their credit card to pay for her product or service - securely, of course - right there on her website. Ms IPC does not even have to wait until morning to buy Exhibitor A's product or service. In the process, Ms IPC has gone from potential client to satisfied - and potential repeat - customer. Exhibitor A has positioned herself to enjoy a piece of that projected $1.3 trillion Internet commerce pie.

This scenario plays out everyday, everywhere. Not just at the Expo. You meet potential clients in supermarkets, sporting events, the gym, the airplane, other networking events, any and everywhere. How many more clients will you gain if you have a website?

A website does something that is physically impossible for you to do; be available 24/7/365. People in your community can visit a website as easily as people around the world can visit it - even when you are asleep or on vacation! (More about the sleeping part in the next issue of the Daraja.) A client with Internet access in Anaheim, California can find you – and do business with you - just as easily as someone with Internet access in Zimbabwe can.

How basic or complex your website is depends on your needs. It is possible to get the job done with a one-page site you designed yourself without knowing HTML, the language of the Internet.

If you have a large company, you will require a more complex and interactive site designed and constructed by web professionals. In both cases, educating yourself about how search engines and directories work will give you an advantage over the competition. Danny Sullivan’s Search Engine Watch is widely considered THE authority on the subject of search engines.

There are a myriad of things to consider before launching your own site, such as ‘to .com or not to .com.’ It would take more space than we have here in the Expo Update to cover all of it. But it should be noted that if you do decide to .com, be aware that some people are registering unused domain names (mycompany.com, for example) in their own names in hopes that someone will need that name. When you go to register your company as a .com, you may find that the name you want is already taken. If that is the case, you must either buy the name from the person who has it registered to them, or choose a different name. Also, make sure when you register your domain name that you register it in your name or your company’s name. If you decide not to .com, check with your ISP (Internet Service Provider). They may offer you free web space for your website. AOL and Earthlink are two ISPs that do offer free web space for your site. Contact one of the Expo’s exhibitors who design and build web sites for more information. They can answer any questions you may have. Visit some of the other exhibitors’ websites to see what they are doing with their sites.

All websites whether large or small should have at least the following information: 1) the company name on all pages of your site, 2) your company’s e-mail address for clients to contact you, 3) your company’s mailing address for snail mail (regular mail), 4) if applicable, your store’s physical address, 5) if you have a physical storefront, your company’s hours of operation and telephone number. You would be surprised how fast potential clients will look elsewhere if the above information is not readily accessible on your site.

The Internet is a great equalizer. Clients can find the part-time business you run on a shoestring budget from your kitchen table just as easily as they can find the big corporations headquartered in high-rise buildings. The next Expo is coming in less than four months. If you don’t already have a website, plan now to have one designed, built, and up and running before September. Stop losing potential clients.

Mosi Pacha may be contacted at: mosi_pacha@yahoo.com

Some links for more information on building a website:

Apple’s Small Business “Build a Website”: http://www.apple.com/smallbusiness/pyb/website/

Lycos’ Webstarter: http://www.tripod.lycos.co.uk/webmaster/webstarter/1/0/ 

Build-Website.com’s Web Design Guide: http://build-website.com/guide/index.html 

Don't have time for all of that?  Call Gail Parker, Papillon Company Website Design (323) 931-1600.

(Back to where you were)


 

The Daraja by Mosi Pacha:

Urban Legends – Shocking Truth or Simply Junk?

In the spirit of Ujamaa, cooperative economics, the Expo Update brings you "The Daraja". Daraja in the Swahili language means steps or bridge. The Daraja offers helpful tips, time-saving strategies, and money-saving solutions related to issues such as credit cards, the Internet, personal/business finance, etc. The primary goal of The Daraja is to build steps toward understanding and mastering each topic. In the process we will build a bridge across the Digital and Economic Divide together – Mosi


Computer company refuses to advertise to Blacks! Tommy Hilfiger is a racist; my friend saw him on Oprah! Proctor and Gamble CEO practices Satanism! Get money from Bill Gates and Microsoft for forwarding email! These stories came off the Internet so they must be true, right?

Welcome to the world of Urban Legends. Urban legends are stories which are usually false, but have just enough of an element of truth to make them believable. Even though most of them have been proven to be untrue, people still forward them over and over again. Use email enough and you’ll see these pop up in your inbox several times during the year. Honestly, they get annoying after a while, especially when you know they aren’t genuine. By the way, none of the above stories are true.

Some of them are just ridiculous to begin with. Have you heard the one about Kentucky Fried Chicken being forced to change their name to KFC because they could no longer use the word "chicken"? The story goes that the ‘chicken’ they use is some kind of genetically engineered mutation, having no feathers, no beak, no feet, and kept alive by machine like in the movie "The Matrix". Since the mutation is not real chicken, KFC can’t use ‘chicken’ in their name. Stop and think about that for a while. Does that even sound believable? Read it for yourself: http://www.snopes.com/horrors/food/kfc.htm

Another one is the alleged shark attack upon a military diver hanging from a helicopter: http://www.snopes.com/photos/shark.asp. The diver is on a ladder suspended from the helicopter over the ocean, involved in some kind of training exercise. (Cue Jaws theme music here.) A Great White shark leaps out of the water, mouth wide open, seemingly about to get his grub on. The caption for the photo says this happened off the coast of South Africa. Nice try, dude. That bridge in the background is the Golden Gate Bridge, right here in California.

How can you find out for yourself whether that email from your friend is on the real or just bunk? Follow any of the links below and look it up. (The links below will have a version of the urban legend, a statement about its authenticity - or lack thereof, and sources you can verify.) Then go back and give your friend the 411. Do this enough and one of two things will happen: At the very least, he or she will stop sending you those urban legend emails. At best, they will stop sending them to everyone else, too.

 

Almost any urban legend email you come across can be verified here:

Urban Legends Reference Pages: http://www.snopes2.com/

Netlore: http://hoaxinfo.com/

Netlore Chain letters: http://hoaxinfo.com/chain_netlore.htm

 

Questions, comments, suggestions about this article? Contact Mosi at: mosi_pacha@yahoo.com

 

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