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Joe
Dudley, Dudley Products, to Receive Business Courage Award from
Los
Angeles
Black Business Expo Sept. 10
 This
is a rags to riches story if ever there was one: Going from meager
beginnings as one of 11 children, considered retarded with a speech
impediment – to becoming the founder of Dudley Hair Care Products which
grosses $30 million annually and employs 500 people—this is the story of
Joe Louis Dudley, who started this journey with a $10 investment.
“When I
read the article in the South Bay News Observer about him, I looked up
his number and called his company to invite him to receive the Business
Courage Award this year at the Expo,” said Harold Hambrick, executive
director of the Los Angeles Black Business Expo and Trade Show. “And he
said ‘Yes’.”
Hambrick
knew the man had been honored by many and had recently received the
prestigious Horatio Alger Award. Hambrick had already visited
Dudley’s headquarters in
North
Carolina and seen his worldwide operations which span the globe, when
Dudley
hosted the Ken Bridges memorial service (Bridges, mastermind behind the
Matah Network, was killed by the infamous D.C. sniper bullet just when
he was about to take off.) But, when Hambrick read that
Dudley
purposely did not sell his company so that he could remain a role model
for self determination, even though many other Black owned hair care
companies eagerly sold out to majority companies, Hambrick knew he
wanted to award Dudley and support his decision to take that stand.
“Entrepreneurs enlist in a battle that few who work for a paycheck can
understand,” said Hambrick. “This business game is not for the faint of
heart. But to make it and be rolling in dough and say you have only
five suits, a few houses, a good Cadillac and no diamonds and that you
would rather keep your business than sell out--we need to recognize that
man.”
Dudley
wrote all about his life in “Walking by Faith: I Am, I Can and I
Will”, a must read for an aspiring entrepreneur. In the book, he
remembered how he stood on the shoulders of another black entrepreneur,
S.B. Fuller, of the Fuller Beauty Products company.
Dudley will
speak at the opening ceremonies kicking off the 2004 Los Angeles Black
Business Expo and Trade Show. The award will be presented by Kevin
Cohee, CEO of OneUnited Bank, presenting sponsor of Expo. Dudley will
also share his expertise in international trade at the Africa USA Trade
Conference.
Now in its 16th
year, the Los Angeles Black Business Expo and Trade Show will take place
September 10-12, 2004 at the Los Angeles Convention Center. Over 60,000
consumers are expected to patronize the 600 businesses that will exhibit
for the three day high-powered networking affair.
The Expo is presented
by One United Bank:; Premier Sponsors: Farmers, Secure Horizons,
Comerica, City of L. A.; Sponsors: Lawry’s Foods, Citibank, Wells
Fargo, Washington Mutual, A.A.R.P., Felix Chevrolet and Cadillac, Union
Bank of California, Xerox, Norman Lewis Limousine, KJLH, 100.3 The
Beat, KTYM AM 1460,
Los Angeles
Sentinel,
Wave Newspapers,
L.A. Watts Times,
Metropolis Los Angeles,
and
Electronic Urban
Report. Transportation provided by Norman Lewis Limousine.
Admission
is only $5 –children 12 and under are free.
For Expo details and a complete list of sponsors, visit
www.expoupdate.com or call (323) 290-4743 or the West Coast Fashion
hotline at (323) 281-1054.
For more
information on Joe Dudley:
http://www.fortune.com/fortune/smallbusiness/articles/0,15114,551989,00.html
http://www.dudleyproducts.com/Corporate/aboutdudleyproducts.html
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