Arelettia Jones:

Honored by the Black Women's Network

The BWN recently recognized Arelettia Jones for her years of excellent service and assistance to the businesses and organizations that participate  in the annual event.

That feat was also covered in the Freedom Journal which wrote: "Her commitment to excellence in trade show management inspires exhibitors to strive for excellence in marketing their products and services each year."

As Expo/Tradeshow Management Consultant, Arelettia Jones is responsible for the strategic direction, logistics, and the operational success of the Expo, the largest event of its kind on the West Coast. She provides leadership through partnering with the region's many small business owners and major sponsoring corporations.

Since 1999 she has helped to expand LABBETS, the second largest annual consumer show (the National Auto Show is number one) held at the L. A. Convention Center. Her duties include management of the 400,000 square feet multi-use floor space--Automobile placement, coordination of the live remote radio broadcasts, logistics of the massive entertainment stage and lighting, among many other things..

A native Angeleno, Arelettia has more than 14 years of national convention and tradeshow exhibition management experience. As a certified member of the International Association for Exposition Management, Arelettia is a specialist in operations, administration, budgeting, sponsor/exhibitor services, event planning and execution, and convention center staff management. She knows the insiders of the industry.

Prior to joining LABBETS, Arelettia was the National Exhibits Manager for the Beckman's Gift Shows.  There she led and managed four national trade shows each year in four major markets: Los Angeles, Chicago, Dallas, and D.C. Each tradeshow serviced over 500 exhibitor companies and 30,000 buyers.

Since 1999, Arelettia started her own Management Consulting business offering her marketing, public relations and special events expertise to a variety of community programs. 

With a solid background in marketing, finance, strategic planning and sales, Arelettia is nationally known for her work in the trade show industry particularly as it pertains to small business development. Collaborating with major corporations and agencies seeking product/service brand recognition, Arelettia has successfully demonstrated a unique ability to create significant value for all involved in regional economic stimulus and enterprise revitalization. In addition to technical logistical cooperation of trade shows, Arelettia also produces annual Business to Business conferences and economic development summits conducted at major Southern California Hotels.         

Arelettia is a member of the International Association for Exposition Management (IAEM), National Assoc. of Black Female Executives in the Music & Entertainment Industry (NABFEME), and the Black Women's Network (BWN)

A graduate of John F. Kennedy High School in Granada Hills, CA., Arelettia received her Bachelor of Arts Degree in, Radio, Television & Film from California State University, Northridge.

The next Expo is Oct. 28-30, 2005.